We didn't build a search tool or a chatbot.
We built a brain.
Brains don't store information in folders. They form connections.
Brains don't search through files. They remember.
Brains don't pretend to know everything. They recognize what they don't know.
Brains don't sit still. They learn.
Simply Asking works the same way your brain does.
Because that's the only way knowledge has ever actually worked.
Why now
Documents go in.
Answers don't come out.
For twenty years, that's how it worked. The $14B knowledge management market was built for storage. The AI market was built for generation.
Neither was built for the layer in between.
So we built it.
Your knowledge, working for you.
Build it. Use it. Watch it grow. The brain gets smarter
the more you use it.
Build it
Bring scattered knowledge in. Keep it current.
- Scattered docs, conversations, captures, and emails
- Brought in from every tool you use
- Connected into one structured brain. Always current.
Use it
Ask anything. Get cited answers. Wherever a person or AI needs to know.
- Ask, chat, search anywhere your work happens
- Every answer cited from your actual files
- Voice, browser, mobile, kiosks, and AI agents
Watch it grow
Every use feeds the brain. The more your team uses it, the smarter it gets.
- Conversations capture decisions and action items
- Searches surface gaps. Lumen drafts them.
- Fix once. The whole brain learns.
CASA CertifiedAvailable on every surface
Web·Browser Extension·Mobile·Voice·Slack
Validation
AI without connected knowledge is just a confident liar.
“The missing layer between raw company data and reliable AI automation. I think every company in the world is going to need one of these.”
Tom Blomfield
Group Partner, Y Combinator
Not storage. Memory.
Build a graph of everything your company knows. A brain that remembers connections, decisions, and conversations. So your team doesn't have to.
Built for the teams who run your business.
Service businesses, where the field tech knows what the office doesn't.
Hospitality and restaurants, where the menu changes but the standard can't.
Multi-location and franchise teams, where one playbook has to live everywhere.
Retail, where consistency IS the product.
Not for everyone. On purpose.
Search finds documents. Lumen finds answers.
A living map of everything your company knows.
Knows what you don't.
Automatically detects gaps in your knowledge base. Drafts content to fill them before your team even asks.
Explore knowledge gapsKnowledge where people are.
Branded Knowledge Stations bring answers to the floor, the counter, and the field. Tap to ask, talk to know.
Explore Knowledge StationsAn agent grounded in your docs.
Customer-facing AI that answers from your actual policies. Cites sources. Escalates when it should.
Explore AI agentsYour knowledge gets smarter the more you use it.
Every interaction feeds the brain. Nothing extra to do.
Chat capture
Lumen captures summaries and action items from your team chats automatically.
Browser extension
Right-click and drag-drop pull knowledge from anywhere on the web into your library.
Gap detection
Your brain notices what it's missing before your team does and asks for it.
What comes next
Knowledge becomes executable.
The skills your business runs on become files AI agents can actually run. Safely. Consistently. Because they're running on your brain, not somebody else's data.
CASA Certified
Cloud Application Security Assessment
Independently verified by TAC Security via ESOF AppSec
Your data is yours. We never train on customer data. Enterprise security from day one.
Your business finally has a brain.
Personal
A brain for you. Your private workspace.
View Plan →
Business
A brain for your business. Unlimited users, custom pricing.
Talk to Our Team →
Self-Hosted
Deploy the brain on your own infrastructure.
Learn More →
Frequently asked questions.
Think of it as a connected map of everything your company knows. Documents, conversations, decisions, recordings, voice notes, the whole library, all linked so the right answer finds your people instead of your people hunting for it.
We built it because three things are usually broken at the same time. Your company already knows the answer, but your people can't find it or reach it where they actually work. Your AI is guessing instead of knowing. And nobody can see what's missing. Simply Asking fixes all three.
Here's how it works in practice.
You build it. Connect your tools (Drive, Notion, Slack, HubSpot), upload your docs, drop in a recording, a URL, a voice note. Simply Asking maps everything to everything. One connected brain instead of a dozen silos.
You use it. Ask Lumen. Search anything. Chat across your stack. Deploy AI agents into your workflows. Mount a tablet on the warehouse wall. Wherever your team works, the brain works there too. Never the internet. Never a guess.
You watch it grow. It tells you what it doesn't know. Drafts what's missing. Bundles what works. Every question makes it smarter. No question goes unanswered twice.
Short version: simply ask Lumen. Your company's new brain.
Service businesses, hospitality and restaurants, multi-location and franchise operators, and retail teams. The operationally complex businesses that live between a spreadsheet and a six-figure enterprise platform.
If your knowledge is scattered across people, documents, and conversations, and a wrong answer costs you a customer or a missed shift, this is for you.
We're not built for defense procurement or hospital systems with HITRUST mandates. If that's you, look at specialized GraphRAG platforms designed for regulated environments.
ChatGPT has never seen your files. It generates answers from the internet.
Simply Asking reads everything you upload, remembers how it all connects, and answers from your actual documents with source citations on every answer. It also tells you when something is missing from your library.
ChatGPT just makes something up.
Different product, similar name. Anaconda's Lumen AI is an open-source tool for data scientists exploring tabular data in Python notebooks. Built for analysts and engineers.
Our Lumen is the chat interface for your business knowledge. The voice you ask questions to, that pulls answers from your documents, conversations, and integrations, with a citation back to the source. Built for operators, managers, frontline teams, and the people who actually run your business.
Same word, very different jobs. If you're looking for the Anaconda product, search 'Lumen AI HoloViz'. If you want the brain for your business, that's us.
Most teams are up and running the same day.
Connect your existing tools (Drive, Notion, Slack, HubSpot, and more), and the brain starts building immediately.
No migrations, no manual tagging, no consulting engagement.
Solo is $99/month, self-serve, with a 7-day free trial.
Team plans are flat-rate per tier with unlimited users. You pay for the size of your brain, not your headcount.
Talk to our team for team pricing.
No contract. No minimum term. Cancel from your account settings whenever you want.
Solo plans bill monthly or annually (your choice). No cancellation fees, ever.
All plans include Google Drive, Notion, Dropbox, Trello, and HubSpot CRM. Team plans add Slack and email ingest.
Beyond the named integrations, we have a browser extension that captures from any web page, plus voice and tablet kiosk surfaces.
Need something custom? Webhooks and our API let you push data in from anything that can make an HTTP request. A full developer SDK is on the roadmap.
Yes, your data is private. We never train AI models on customer data.
Everything you upload stays yours, encrypted at rest with AES-256 and in transit with TLS 1.3.
SOC 2 infrastructure. CASA Certified. GDPR-aligned.
Yes. Deploy the full platform or the headless API on your own infrastructure.
Your data never leaves your servers. We also offer hybrid options for compliance use cases.
CASA Certified